Mexican Bar + Restaurant next to a College Campus
Our client is a Mexican restaurant located next to a college campus in Columbus, Ohio. The restaurant has been a campus staple for years, but recently was facing some challenges due to increased competition and a lack of awareness of their brand among new students.
Our team conducted a thorough analysis of the restaurant's social media and internet presence and developed a comprehensive marketing strategy that included:
Social Media: Developed a social media marketing plan that included regular posts, stories, and paid promotions on Instagram, Facebook, and Tik Tok.
Customer Loyalty: Designed a customer loyalty text message program with on-location signage to help customers learn about specials and events.
Website: Redesigned the client's website to improve its functionality and make it more modern and mobile-friendly.
Google: Optimized the client's Google My Business account and responded to reviews to increase search engine ranking and enhance their online reputation.
Content: Conducted professional photo and video shoots to capture engaging content for the client's social media channels.
Our social media marketing efforts had a significant impact on the client's business within the first 90 days. The client saw a “noticeable difference in sales” and “more people coming in knowing about specials.” The restaurant experienced a surge in engagement and reach on its social media platforms which drove these findings. Here are the results of our work compared to the restaurant’s statistics in the 90 days prior to working with 331 Creative LLC: